Aamchi Police Campaign

During my visit to KidZania Mumbai, I had realised their commitment as a brand towards dedicated towards providing as realistic an experience as they can provide to the children who come there of the real world and what it entails. I was not really surprised by their Aamchi Police campaign. First during the month of August, children that visited KidZania Mumbai, made Rakhi’s in view of the coming festival.

They then took several children from Teach for India on August 28th to tie Rakhi’s on the hands of the Mumbai Police force all across the city. And on 29th August The KidZania Council Members visited the Police head quarters at Colaba and tied Rakhis to several of the officers present there including Commissioner of Police, Mr. Rakesh Maria.

What the children got out of it was a real sense of respect towards these men and women that dedicate their lives to protect us. They got important lessons on the value of education, when ‘shagun’ was given to them and they were told to use it to buy things that they needed for school. Another important lesson they learned is to be unafraid, and self reliant when it came to their safety, at the special self – defence class that was arranged for them.


These efforts are a realistic manifestation of KidZania’s philosophy of empowering children and inspiring them to connect with the community, to the civil force that keeps the city running and also inspiring a sense of responsibility and accountability in children.


Rakesh Maria, Commissioner of Mumbai Police, praised this initiative by saying, “It’s a great initiative by KidZania Mumbai. We don’t want kids to fear us, but to respect us and with KidZania taking such initiatives it gives us also a chance to connect with them. We wish KidZania all the very best for their future endeavors.”


How many times when we pass by a police man we think “I fear that man/woman” and that is such a wrong attitude to have. These are the men and women that spend their entire live in ensuring that we remain safe and they deserve our respect for the jobs they do. Gestures such as the one by KidZania Mumbai help reinforce that point.


Signature NewImages Courtesy: KidZania Mumbai Facebook Page

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