#ZindagiKehtiHain ki Yeh Lamha Hi Hain Zindagi!

Jaibala/ October 2, 2016/ Sponsored/ 12 comments

On Friday 30th September, I got a peek into Zindagi. Invited to be a part of an exclusive dinner meet at The Four Seasons, Mumbai by the channel, I was extremely excited to be a part of their world for this evening. The evening began with a presentation by Mr. Sunil Buch Chief Business Officer, Zee Entertainment Enterprises Ltd. (ZEEL).  And gave us an chance of exclusive interaction over cocktails and dinner.



The word presentation doesn’t really sound exciting, but when a presentation in the first few slides says this,

it has my undivided attention.

The premise “We have the world in our language, Then why is there NO WORLD in our CONTENT ?” is the unique and exclusive identity that Zindagi based it content on.

Even I have been guilty of considering myself as a consumer of world television and movies based on the very few (or maybe more) English language movies and television I have seen. There is more to the world than just that, content is created in so many languages, great content that most of us are unaware of. Zindagi brought the best shows to us, Zindagi brought the world to us.

In the words of Mr. Sunil Buch, “Zindagi presents finite world stories with bold narratives which unveil universal emotions”

When they brought the shows from across the border here, it presented so many stories and characters that were real to us. Though the channel has had to take the decision of stopping programming of the Pakistani serial, due to the reluctance of the stars to condemn the Uri attacks, there is no denying that Zindagi set a precedent with the discerning viewer, and raised our expectations.

What sets the channel apart is the fact that they show  Finite, Real, Vibrant, and Premium world stories. Zindagi is a bridge to world stories. A place where all content is a reflection however small or big of real life experiences, not judgemental or preachy but just there to show you another reality that may not be yours.  Stories and characters are crafted so well in fiction and yet grounded in reality that is what makes them relatable, endearing and powerful.

And that is where the positioning ‘Yeh Lamha Hi Hai Zindagi’ comes in and adds so much more to the channel, its ideology and its perception. It reminds us that life is sure, limited and made up of so many small moments, and we need to live in the now, live in the moment.  And that is why the line is the top line of the channel.

So what does the though leader and the number 1 premium entertainment channel have in store for the future? The meet introduced to us the entire new line up that starts from October 3rd , 2016. Below is the snippet of the shows.

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You can view the promos of all the shows here

Along with the new shows, Zindagi will also be making a few pioneering moves. They will Cast for dubbing so that the shows do not sound mechanical and their essence comes through.  They are also introducing a dual feed in English and Hindi. And Zindagi is also going to be the first channel to be available on Periscope live streaming simultaneously with their TV feed. This is making great content available to the consumer wherever they want to consume content. A marketing strategy revolving around #ZindagiKehtiHain designed to create a conversation around our lives, making us a part of their Zindagi.


All in all I am looking forward to the new phase, of #ZeeZindagi and what I left with is a feeling of being a part of their world and Ideology. After all we have all grown up on stories, and some of us (like me) love to tell them and some of us like to listen. And Zindagi promises to bring these stories from the entire world to us. Afterall #ZindagiKehtiHain ki Yeh Lamha Hi Hain Zindagi.

Note: All images courtesy Zindagi



About Jaibala

Academically a Microbiologist, I am a Web Columnist for popular magazines and websites, Freelance Writer and a Blogger. Words define me and writing and reading compete to be the love of my life. My biggest belief is that there is something good in everything and I always looks to highlight the best in things. Creative writing is my forte.You can reach me by dropping a mail at contact@jaibalarao.com


  1. Watching ‘Fatmagul’ on Zindagi channel is quite refreshing for me.

    1. Glad that you enjoy the show

  2. I’m yet to explore this ‘Zindagi’ channel but you all have been going so gaga over it, I may need to check it out soon.
    A very balanced post, Jaibala
    Sid recently posted…Travel Blues and Wanderlust bugsMy Profile

    1. Do check it out, Thanks Sid 🙂

  3. love watching zindagi & inspirational as well lesson learning stories they have & bitter truth of society 🙂 beautifully penned down 🙂

    1. Thank You. It is am amazing Channel built on a great premise

  4. Jai , I have loved , totally adored Zindagi . Its the only non english channel i could stand. When it was first launched , I remember watching and rewatching its various pakistani shows. And not just coz of Fawad.. 🙂
    I think the fact that they are exploring this category . bringing stories from so many cultures to our screens — with interesting plots and people you can connect to are very refreshing. Honestly if i ever get a chance to meet those people behind this effort Id jump at the opportunity ..

    1. Ah yes, Those shows spoke so much and were a part d so many of my discussions. I agree, being able to experience so many cultures is a great concept, and the shows are talking about people, and issues – the real ones. I hope you get to meet some of these amazing people, believe me the conversation you will have will stay with you for a long time.

  5. What an irony! we had to discover this when all the tension between the countries arise.. I have not seen any of these shows and would have wanted to watch them. Menaka Bharathi has recently published http://simpleindianmom.in/simple-indian-moms-focus-chandni-moudgil-blogging-beyond
    Menaka Bharathi recently posted…Simple Indian Moms in Focus – Chandni Moudgil Blogging and BeyondMy Profile

    1. I am sure you would have enjoyed them. But the new content is brilliant. Do watch.

  6. Looks very promising Jai, have always loved their content. I was there when they launched Channel with Pakistani content last year and I loved most episodes. It was almost bridging the gap between the two countries and now It’s sad to see how the change of events have suddenly brought around so much negativity amongst the two nations. Looking forward to the new shows :).
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    1. It is, I have been watching a couple of their shows now, and they have been a breath of fresh air.

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